Marketing Dynamics (theory and Practice)

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Business & Economics - Sales & Marketing
Marketing Dynamics (theory and...

Marketing Dynamics (theory and Practice)

Name: Marketing Dynamics (theory and Practice)
ISBN: 9788122419429

Rajagopal

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Introduces fresh concepts and approaches in managing competition and strategies for leading ahead in business. This book includes discussions that are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management.

Categorias:

Business & Economics - Sales & Marketing

Ano:

2007

Edição:

1st Ed.

Editora:

New Age Publications

Idioma:

english

Páginas:

424